Storytelling in marketing is such a buzzword, that even saying it’s a buzzword seems passé, but when it comes to customer case studies, storytelling really is the name of the game.

Today, more brands are recognising the importance of investing in customer experience, and with good reason. There are numerous studies which link strong customer experience with increased loyalty...

In Part One of our blog series on content pillars, we explained what they are and why they’re so important, covering off ideas such as authority building and streamlining the content planning...

As far as updates go, Google’s newest, Bert (Bidirectional Encoder Representations from Transformers, to be exact) is quantum in scale. Predicted to impact up to 10% of ALL searches and already...

That's right, nine! As search has evolved so has keyword use. Below, we have outlined the different types of keywords along with their strengths and weaknesses. 

To be successful in content marketing, you need to be clear on your purpose and the messages you’re trying to convey, otherwise you won’t get the cut-through in today’s cluttered content...

Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.

A recent LinkedIn post on the difficulty of marketing metrics in B2B got me thinking. In our work with clients (many of them B2Bs), measuring marketing activity is critical. Not just because we...

Have you ever been in a situation where you've poured all your resources into creating content that didn't attract a single prospect/client? We know that sucks. From our experience, the number one...

Recently, Marketo surveyed 700 Marketing Executives and CEOs across Australia and New Zealand for their predictions on the future of marketing skills and technology in 2025.

Updated: September 2019

Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising....

In the age of the customer, our efforts to prioritise personalisation is critical to the success of our marketing. And while personalisation can be a multi-faceted matrix, it doesn’t have to be...

Transcript: Today I want to talk about the topic of customer journey mapping. It comes up a lot, but less focusing on what actually is it and how is it important in terms of informing content...

Transcript: A question that comes up again and again is what’s more important, an analytical marketer or a creative marketer? And I don’t think it’s that simple.

Transcript: We did a video or vlog recently about the difference between an analytical marketer and a creative marketer and thought it was worth touching more deeply on the analytics piece of...

Transcript: Today I want to talk about content personalisation, and by personalisation, I don’t mean “Dear First_Name”, I mean really understanding the audiences we have and tailoring the...

Struggling to create new content for your marketing strategy? It's time we talk about content re-purposing and the importance of doing that piece of work early in your planning phase.  

CMOs need more than one string to their bow

According to findings from the recruiting firm Spencer Stuart, after 42 months the average Chief Marketing Officer (CMO) will be out of a job. The...

Transcript: Today we’re going to talk about change management and the importance of that, in developing content strategies and actually rolling out content strategies.

As part of our partnership with the B2B Marketing Leaders Forum, we spoke to countless marketers over the two day conference and ran a content strategy workshop on day three.   

Every year Content Marketing Institute (CMI) conduct research on the state of content marketing, with a customised version especially for us Aussies. The full report came out last week, and we...

First published by ADMA

There’s a reason they call it Content Marketing World. Three days packed to the brim with lessons, stories and inspiration for the 4,000 brand and agency side marketers...

Growth is one of the key goals of any successful business. However, growth can often bring its own challenges. As a company expands, it will inevitably become more and more complex, and if...

The necessity of all enterprise level businesses to drive the disruptive growth agenda and generate new value is a given, but how this is achieved and who leads the charge is up for the taking.

It's not a lack of great content, the quality of the product, or the talent of the people working at a brand that holds businesses back today. It's the absence of a well-thought-out strategy that...

More businesses think their lead generation strategy is not successful (21%) than very successful (13%), according to the Lead Generation Strategy research summary report by Ascend2. If you're...

Emerging technologies make it possible to create positive touchpoints through all customer interactions with a brand, yet many businesses don't pay attention to how this applies in digital. With ...

The world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience...

You might not think that LinkedIn’s new(ish) tool - The Social Selling Index (SSI) - is relevant to you if you’re not in sales but not so! It’s all about building relevant connections, engagement...

So you've decided to embark on your content marketing journey; you've invested in identifying your personas, built out a content calendar, and have begun to create a range of written, visual and...

In this digital age the consumer is in control. With content and research readily available, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. Just...

So much focus is given to content marketing these days, that many businesses are crumbling under the pressure of creating more and more content in an effort to get noticed and build awareness....

I came across a copy of Romeo and Juliet recently and it occurred to me that even in Shakespeare’s day, the impact of a brand was very much alive.

What is Marketing? It’s a question I’ve heard countless times – and that’s just from those brave enough to ask (many others just quietly wonder). What on earth is marketing?  Well, I’d like to...