Janine Pares

Recent Posts

Marketing metrics every B2B organisation should track

A recent LinkedIn post on the difficulty of marketing metrics in B2B got me thinking. In our work with clients (many of them B2Bs), measuring marketing activity is critical. Not just because we...

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June 17, 2019

4 Steps to Creating a Detailed Buyer Persona

Have you ever been in a situation where you've poured all your resources into creating content that didn't attract a single prospect/client? We know that sucks. From our experience, the number one...

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May 30, 2019

How to create customer-centric content that sells

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October 26, 2018

How to Leverage Personalisation For Growth

In the age of the customer, our efforts to prioritise personalisation is critical to the success of our marketing. And while personalisation can be a multi-faceted matrix, it doesn’t have to be...

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October 24, 2018

How To Use Customer Journey Mapping To Grow Sales

Transcript: Today I want to talk about the topic of customer journey mapping. It comes up a lot, but less focusing on what actually is it and how is it important in terms of informing content...

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October 16, 2018

What's More Important, an Analytical or Creative Marketer?

Transcript: A question that comes up again and again is what’s more important, an analytical marketer or a creative marketer? And I don’t think it’s that simple.

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October 12, 2018

How To Find The Right ROI Metrics By Leveraging Data

Transcript: We did a video or vlog recently about the difference between an analytical marketer and a creative marketer and thought it was worth touching more deeply on the analytics piece of...

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October 3, 2018

How Brands Can Use Content Personalisation

Transcript: Today I want to talk about content personalisation, and by personalisation, I don’t mean “Dear First_Name”, I mean really understanding the audiences we have and tailoring the...

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September 24, 2018

Re-Purposing Content: 3 Case Study Examples

 

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August 28, 2018

Why Every Marketer Should Re-purpose Content

Struggling to create new content for your marketing strategy? It's time we talk about content re-purposing and the importance of doing that piece of work early in your planning phase.  

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August 21, 2018

Change Management for Content Marketing

Transcript: Today we’re going to talk about change management and the importance of that, in developing content strategies and actually rolling out content strategies.

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June 29, 2018

TSM @ the B2B Marketing Leaders Forum

As part of our partnership with the B2B Marketing Leaders Forum, we spoke to countless marketers over the two day conference and ran a content strategy workshop on day three.   

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May 23, 2018

Top take-outs from the 2018 Research: Content Marketing in Australia

Every year Content Marketing Institute (CMI) conduct research on the state of content marketing, with a customised version especially for us Aussies. The full report came out last week, and we...

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November 22, 2017

We are all in the audience business: wrap up from Content Marketing World 2017

 

First published by ADMA

There’s a reason they call it Content Marketing World. Three days packed to the brim with lessons, stories and inspiration for the 4,000 brand and agency side marketers...

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September 24, 2017