4 steps to creating a detailed buyer persona

Have you ever been in a situation where you've poured all your resources into creating content that didn't attract a single prospect/client? We know that sucks. From our experience, the number one...

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May 30, 2019

Top 5 Skills Predicted for Marketers in 2025

Recently, Marketo surveyed 700 Marketing Executives and CEOs across Australia and New Zealand for their predictions on the future of marketing skills and technology in 2025.

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February 25, 2019

How to create customer-centric content that sells

Updated: September 2019

Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising....

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October 26, 2018

How To Find The Right ROI Metrics By Leveraging Data

Transcript: We did a video or vlog recently about the difference between an analytical marketer and a creative marketer and thought it was worth touching more deeply on the analytics piece of...

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October 3, 2018

How CMOs Can Drive Disruptive Growth

The necessity of all enterprise level businesses to drive the disruptive growth agenda and generate new value is a given, but how this is achieved and who leads the charge is up for the taking.

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February 14, 2017

What Is Digital Marketing Strategy, and Why Do You Need It?

It's not a lack of great content, the quality of the product, or the talent of the people working at a brand that holds businesses back today. It's the absence of a well-thought-out strategy that...

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November 24, 2016

4 Lead Generation Mistakes Your Website Is Making

More businesses think their lead generation strategy is not successful (21%) than very successful (13%), according to the Lead Generation Strategy research summary report by Ascend2. If you're...

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November 19, 2016

3 Tips to Improve Your Native Advertising Campaigns

The world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience...

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October 28, 2016

Why you shouldn’t bet everything on AdWords

In this digital age the consumer is in control. With content and research readily available, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. Just...

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September 11, 2014

Content Creation is a Waste of Time

So much focus is given to content marketing these days, that many businesses are crumbling under the pressure of creating more and more content in an effort to get noticed and build awareness....

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June 1, 2014
May 12, 2014

Marketing Is Not Advertising. Here's Why.

What is Marketing? It’s a question I’ve heard countless times – and that’s just from those brave enough to ask (many others just quietly wonder). What on earth is marketing?  Well, I’d like to...

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March 22, 2014