How to Use the 9 Keyword Styles in Your Copy

That's right, nine! As search has evolved so has keyword use. Below, we have outlined the different types of keywords along with their strengths and weaknesses. 

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October 11, 2019

How to create quality content at scale

Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.

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August 15, 2019

Marketing metrics every B2B organisation should track

A recent LinkedIn post on the difficulty of marketing metrics in B2B got me thinking. In our work with clients (many of them B2Bs), measuring marketing activity is critical. Not just because we...

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June 17, 2019

How to create customer-centric content that sells

Updated: September 2019

Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising....

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October 26, 2018

4 Lead Generation Mistakes Your Website Is Making

More businesses think their lead generation strategy is not successful (21%) than very successful (13%), according to the Lead Generation Strategy research summary report by Ascend2. If you're...

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November 19, 2016

3 Tips to Improve Your Native Advertising Campaigns

The world of advertising is shifting to ads that have the same look and sentiment as the content a user is already consuming, marketing messages that seamlessly blend in with the user experience...

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October 28, 2016

4 Automation Campaigns To Accelerate Your Revenue

With the rise of marketing automation technologies and the increasing availability of data to inform decisions, marketers need to be thinking about the best way to use this data and the...

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July 3, 2016

How To Maximise Your LinkedIn Profile and Presence

You might not think that LinkedIn’s new(ish) tool - The Social Selling Index (SSI) - is relevant to you if you’re not in sales but not so! It’s all about building relevant connections, engagement...

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June 14, 2016

3 Ways To Grow An Audience With Content Marketing

So you've decided to embark on your content marketing journey; you've invested in identifying your personas, built out a content calendar, and have begun to create a range of written, visual and...

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May 17, 2016

Content Creation is a Waste of Time

So much focus is given to content marketing these days, that many businesses are crumbling under the pressure of creating more and more content in an effort to get noticed and build awareness....

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June 1, 2014