How Brands Can Use Content Personalisation

Transcript: Today I want to talk about content personalisation, and by personalisation, I don’t mean “Dear First_Name”, I mean really understanding the audiences we have and tailoring the...

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September 24, 2018

4 Automation Campaigns To Accelerate Your Revenue

With the rise of marketing automation technologies and the increasing availability of data to inform decisions, marketers need to be thinking about the best way to use this data and the...

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July 3, 2016

Marketing automation: what, how and why?

“Dear Mr Smith, we have been informed that you are now deceased… Please pay your bill as soon as possible.” This is the type of disaster that came out of early computer automated letters...

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November 15, 2015