That's right, nine! As search has evolved so has keyword use. Below, we have outlined the different types of keywords along with their strengths and weaknesses.Read More
Updated: September 2019
Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising....Read More
Transcript: A question that comes up again and again is what’s more important, an analytical marketer or a creative marketer? And I don’t think it’s that simple.Read More
Growth is one of the key goals of any successful business. However, growth can often bring its own challenges. As a company expands, it will inevitably become more and more complex, and if...Read More
It's not a lack of great content, the quality of the product, or the talent of the people working at a brand that holds businesses back today. It's the absence of a well-thought-out strategy that...Read More
The battle between sales and marketing is a old one, and while the tables keep turning, it’s the customer who’s left in the wings and the organisation who bears the scars.
Despite a shared...