How to Use the 9 Keyword Styles in Your Copy

That's right, nine! As search has evolved so has keyword use. Below, we have outlined the different types of keywords along with their strengths and weaknesses. 

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October 11, 2019

The Ins & Outs of Content Pillars: Part 1

To be successful in content marketing, you need to be clear on your purpose and the messages you’re trying to convey, otherwise you won’t get the cut-through in today’s cluttered content...

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October 11, 2019

How to create quality content at scale

Producing high-quality content consistently is hard. It takes time, a fair degree of effort, and a crystal-clear vision of what you’re aiming to achieve.

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August 15, 2019

Marketing metrics every B2B organisation should track

A recent LinkedIn post on the difficulty of marketing metrics in B2B got me thinking. In our work with clients (many of them B2Bs), measuring marketing activity is critical. Not just because we...

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June 17, 2019

4 steps to creating a detailed buyer persona

Have you ever been in a situation where you've poured all your resources into creating content that didn't attract a single prospect/client? We know that sucks. From our experience, the number one...

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May 30, 2019

Top 5 Skills Predicted for Marketers in 2025

Recently, Marketo surveyed 700 Marketing Executives and CEOs across Australia and New Zealand for their predictions on the future of marketing skills and technology in 2025.

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February 25, 2019

How to create customer-centric content that sells

Updated: September 2019

Almost half of your customers view 3 to 5 pieces of content before engaging with a sales rep and 70% prefer to learn about new products through content over advertising....

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October 26, 2018

How to Leverage Personalisation For Growth

In the age of the customer, our efforts to prioritise personalisation is critical to the success of our marketing. And while personalisation can be a multi-faceted matrix, it doesn’t have to be...

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October 24, 2018

What's More Important, an Analytical or Creative Marketer?

Transcript: A question that comes up again and again is what’s more important, an analytical marketer or a creative marketer? And I don’t think it’s that simple.

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October 12, 2018

Analytical vs Creative Marketing: The Balance For Driving Growth.

CMOs need more than one string to their bow

According to findings from the recruiting firm Spencer Stuart, after 42 months the average Chief Marketing Officer (CMO) will be out of a job. The...

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July 17, 2018

Change Management for Content Marketing

Transcript: Today we’re going to talk about change management and the importance of that, in developing content strategies and actually rolling out content strategies.

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June 29, 2018

We are all in the audience business: wrap up from Content Marketing World 2017

 

First published by ADMA

There’s a reason they call it Content Marketing World. Three days packed to the brim with lessons, stories and inspiration for the 4,000 brand and agency side marketers...

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September 24, 2017

How Organisations Achieve Growth Through Alignment

Growth is one of the key goals of any successful business. However, growth can often bring its own challenges. As a company expands, it will inevitably become more and more complex, and if...

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April 15, 2017

How CMOs Can Drive Disruptive Growth

The necessity of all enterprise level businesses to drive the disruptive growth agenda and generate new value is a given, but how this is achieved and who leads the charge is up for the taking.

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February 14, 2017

What Is Digital Marketing Strategy, and Why Do You Need It?

It's not a lack of great content, the quality of the product, or the talent of the people working at a brand that holds businesses back today. It's the absence of a well-thought-out strategy that...

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November 24, 2016

Why Does Your Brand Need Customer Journey Mapping?

Emerging technologies make it possible to create positive touchpoints through all customer interactions with a brand, yet many businesses don't pay attention to how this applies in digital. With ...

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November 12, 2016

3 Ways To Grow An Audience With Content Marketing

So you've decided to embark on your content marketing journey; you've invested in identifying your personas, built out a content calendar, and have begun to create a range of written, visual and...

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May 17, 2016

3 Ways To Align Sales & Marketing (For The Greater Good)

 

The battle between sales and marketing is a old one, and while the tables keep turning, it’s the customer who’s left in the wings and the organisation who bears the scars.

Despite a shared...

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February 22, 2016

Marketing automation: what, how and why?

“Dear Mr Smith, we have been informed that you are now deceased… Please pay your bill as soon as possible.” This is the type of disaster that came out of early computer automated letters...

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November 15, 2015

Why you shouldn’t bet everything on AdWords

In this digital age the consumer is in control. With content and research readily available, 70% of the buying process is now complete by the time a prospect is ready to engage with sales. Just...

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September 11, 2014

Content Creation is a Waste of Time

So much focus is given to content marketing these days, that many businesses are crumbling under the pressure of creating more and more content in an effort to get noticed and build awareness....

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June 1, 2014
May 12, 2014

What can Shakespeare teach us about branding?

I came across a copy of Romeo and Juliet recently and it occurred to me that even in Shakespeare’s day, the impact of a brand was very much alive.

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April 3, 2014

Marketing Is Not Advertising. Here's Why.

What is Marketing? It’s a question I’ve heard countless times – and that’s just from those brave enough to ask (many others just quietly wonder). What on earth is marketing?  Well, I’d like to...

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March 22, 2014