As part of our partnership with the B2B Marketing Leaders Forum, we spoke to countless marketers over the two day conference and ran a content strategy workshop on day three.
Positioning marketing as a growth centre in your organisation was a hot topic of the forum. With companies keeping a firm eye on the upcoming financial years' budgets, marketers need to demonstrate how we can deliver return on investment and impact P&L in smart, measurable ways. Gone are the days when companies see Marketing as only a cost centre. Having the ability to analyse data and demonstrate value is in reach of marketers today.We caught up with Nick Reynolds, CMO at Lenovo, and he reiterates the importance of stakeholder engagement in executing your strategy and bring to fruition all the credibility that comes with thought opinion pieces and content sharing. Here's what he had to say.
Emerging themes like joining the dots, return on investment and stakeholder engagement with processes to measure is on everyone's lips. How do you get ahead in the race? For some it is just keeping up. If you have any questions or comments we would like to hear from you. Mind the gap and partner with a strategy agency to help you connect.