Marketing’s Job in Times Of Crisis, Pandemics and Other Catastrophes

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May 18, 2020

We are all in the audience business: wrap up from Content Marketing World 2017


First published by ADMA

There’s a reason they call it Content Marketing World. Three days packed to the brim with lessons, stories and inspiration for the 4,000 brand and agency side marketers...

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September 24, 2017

What can Shakespeare teach us about branding?

I came across a copy of Romeo and Juliet recently and it occurred to me that even in Shakespeare’s day, the impact of a brand was very much alive.

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April 3, 2014