Why a Tight Agency Brief is so Powerful and How to Write One

In my mid 20s, I was poached from my corporate automotive job by one of my agency account directors and into his team to lead the launch of a well-known telecommunications brand into the Australian...

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March 1, 2021

The Art and Science of Telling Better Customer Stories

Storytelling in marketing is such a buzzword, that even saying it’s a buzzword seems passé, but when it comes to customer case studies, storytelling really is the name of the game.

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May 22, 2020

Customer Journey Mapping: the most valuable investment you’ll make

Today, more brands are recognising the importance of investing in customer experience, and with good reason. There are numerous studies which link strong customer experience with increased loyalty,...

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March 27, 2020

What does Google’s Bert Update Mean for Content Marketing?

As far as updates go, Google’s newest, Bert (Bidirectional Encoder Representations from Transformers, to be exact) is quantum in scale. Predicted to impact up to 10% of ALL searches and already...

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October 28, 2019

Marketing metrics every B2B organisation should track

A recent LinkedIn post on the difficulty of marketing metrics in B2B got me thinking. In our work with clients (many of them B2Bs), measuring marketing activity is critical. Not just because we need...

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June 17, 2019